Tide.org, 2018



Visual Identity, Illustration, Website UX/UI

Made at Universal Favourite
Animation by Never Sit Still

Blockchain. Crypto. Data privacy. It’s in. In a landscape where data is an economy and those regulating its use don’t understand it, Tide is called for.

Tide uses blockchain and cryptocurrency to give control of personal data back to the consumer, without the Anonymous-esque approach others have gone down, and without excluding business and media in the equation.

Emerging in a largely unregulated industry with technology foreign to the masses, we wanted Tide’s visual identity and communication to be more mainstream, and less ‘Matrix’. This is reflected in a clean line illustration style, the use cases explaining how it works, to a familiar but relevant quirk in their well-received business card.







With the limitation of using their current brand identity which lacks a visual system, we explored three look and feel options before rolling out the whole website.