Tide.org, 2018
Tide uses blockchain and cryptocurrency to give control of personal data back to the consumer, without the Anonymous-esque approach others have gone down, and without excluding business and media in the equation.
Emerging in a largely unregulated industry with technology foreign to the masses, we wanted Tide’s visual identity and communication to be more mainstream, and less ‘Matrix’. This is reflected in a clean line illustration style, the use cases explaining how it works, to a familiar but relevant quirk in their well-received business card.
With the limitation of using their current brand identity which lacks a visual system, we explored three look and feel options before rolling out the whole website.