THE WINN CLINIC THE WINN CLINIC THE WINN CLINIC 

2018  Uncovering the first layer of mental construct  Work  Brand identity  Made at  Universal Favourite  2018  Uncovering the first layer of mental construct  Work  Brand identity  Made at  Universal Favourite  
An initiative of The Australian Psychoanalytical Society, The Winn Clinic is a mental health consultation and referral service with clinics in Sydney and Melbourne, Australia.

Mental health is often addressed in the sense of a problem, visualised by ‘down in the dumps’ imagery and its services, the solution, tied with effulgent ‘live love laugh’ photography. The Winn Clinic doesn’t offer a solution to matters of the mind but rather clarity into the best treatment plan for a patient. Graphically, the execution borrows geometry and layering to simplify what is complex and abstract — what happens in between, the exploration of the unconscious to uncover facets of mental construct.










* Preferred concept. See developed identity

Mark