Sheridan is part of the Hanes Group of fashion and lifestyle brands. Part of a larger vision to unify the group’s design system was first redesigning and establishing a design system for Sheridan, Australia’s luxury bed, bath and beyond brand.

The lack of a design system made communication between agency, marketing and development teams difficult. Having no source of truth and set paramters to work with frequently caused inconsistencies and inefficiencies in campaign creative and rollout.

My initial scope was to design a set number of page templates and developing the UI component library that Sheridan’s online team and partners can use to roll out the website.

Before starting, I conducted my own heuristics analysis of the website and supported by to the UX research provided by Yoghurt, identified areas of opportunity in shopping the look, navigation and quick add to cart.

Quick add

Quick add
Sheridan customers know what they want and purchase multiple products in a session. To save them time, we introduced quick add functionality to the desktop experience.

Rethinking the way the menu is organised much like keeping our storage units and wardrobes organised. Options were provided for Sheridan’s online team to test.

Documentation that all implementation teams can understand

2021  Building a design system to streamline brand, marketing and online implementation  Work  Design system, UI and interaction design  Made at  Fabric/TBWA  With  Brand oversight by Fabric, UX research by Yoghurt, rollout by eWave, code by client