mycar Autotranslate, 2022



Web App UX
Iconography

Made at TBWA
Simon Hayes (Creative)
Nev Gotla (Producer)
Code by Fewd

Visiting an auto technician and understanding what’s wrong with your car can feel like a foreign language. ‘Autotranslate’ is a web app created in conjunction with mycar technicians as part of a campaign to explain car language in a way that’s easier to understand. It does this by using everyday analogies to explain car terms that are often unfamiliar.

Visit Autotranslate  




Mirroring existing patterns—
With a rigid budget and time constraints, I looked at proven patterns in existing products with similar input functions, like Google Translate. That analysis was used in mapping out the flow to facilitate discussion and create a rapid prototype for testing.

Lean user testing was conducted with available people who fit mycar’s broad target. Notably, whether having the ‘text’, ‘voice’ and ‘media’ upload input as separate buttons, or with text and voice combined, was a point of friction between creative and UX. User testing confirmed the latter triggered a faster response time, being a familiar pattern seen in other products already on market.