Bonnie Made—

Good Pair Days, 2019


Website UX/UI
Web App UX/UI
iOS App UX/UI

Made at Universal Favourite
Meghan Armstrong (Brand Identity, Art Direction, Illustration)
Leon Shore (Illustration)
Benito Martin (Photographer)
Jessica Johnson (Stylist)

Alongside a rebrand, Good Pair Days (a wine subscription service formerly known as The Wine Gallery) required a comprehensive redesign of their digital product suite.

If you’re a member (or if you’re curious about the reviews), check it out on the App Store.

I worked closely with Tom Walenkamp (CEO & Cofounder) and Beto de Castro Moreira (CTO & Cofounder) on refining the end-to-end user flow before delving into interaction design for the marketing site, gated members experience and iOS app. From existing to new functionality and features, there was a lot to consider and iterate on in a production timeframe of about 8 weeks.

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  1. Introduced a My box tray, accessible from any screen so users can see and configure their upcoming box and subscription charge. 
  2. Broke down the wine exploration experience into digestible collections to reduce users’ cognitive load. 
  3. Added interface highlights so wine newbies can instantly recognise their red, whites, roses and sparklings (and grape types). 
  4. Restructured the points and badge system into levels of achievement — making earning rewards transparent and a lot simpler to engage with. 
  5. For the Taste Test experience, we visualised a stats chart so users have context of how they performed against their previous performance, other members and Good Pair Day sommeliers.



All this is tied up in an app for members only, rated 5 stars with over 2000 reviews.

Awards—
Best Awards 2019 Silver in 'Large Scale Websites'
AGDA Awards 2019 Merit in 'Digital & Mobile'


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