Alongside a rebrand, Good Pair Days (a wine subscription service formerly known as The Wine Gallery) required a comprehensive redesign of their digital product suite.

If you’re a member (or if you’re curious about the reviews), check it out on the App Store.



awards

1. Best Awards 2019 Silver in 'Large Scale Websites'
2. AGDA Awards 2019 Merit in 'Digital & Mobile'

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I worked closely with Tom Walenkamp (CEO & Cofounder) and Beto de Castro Moreira (CTO & Cofounder) on refining the end-to-end user flow before delving into interaction design for the marketing site, gated members experience and iOS app. From existing to new functionality and features, there was a lot to consider and iterate on in a production timeframe of about 8 weeks.

We introduced a My box tray, accessible from any screen. Users can see and configure their upcoming box, are always aware of what they’re getting and what they will be charged. We broke down the wine exploration experience into digestible collections to reduce users’ cognitive load. We added interface highlights so wine newbies can instantly recognise their red, whites, roses and sparklings (and grape types). We restructured the points and badge system into a transparent order of achievement — making earning rewards a lot simpler to understand and engage with. We went further than a score output in the Taste Test experience, by visualising a comparison chart so users have context of how they performed against their previous, other members and Good Pair Day sommeliers.

All this is tied up in a their first app, available on the App Store now, for members only.