Amazon, 2021–2025
Paid social rollout
Paid digital rollout
Owned social rollout
Owned digital rollout
DOOH rollout
Amazon isn't one brand. It's a family of them. AWS speaks to developers and business decision-makers, Prime speaks to everyday shoppers and streamers, and Amazon sits across both. Every campaign has to land across dozens of formats across, ensuring assets adhere to the new, updated identity assets and guidelines.
I adapted campaign creative into full media rollouts across: paid social, digital display, landing pages and more. That meant working within some of the most detailed brand systems around and resizing for every spec and platform. Through all of it, the idea had to stay sharp from a mobile banner to an out-of-home billboard.
The work was high-volume and tightly governed, and it had to be consistent at every touchpoint.
Amazon ‘Black Friday’ (Singapore), 2025
OOH masters,
digital display and social rollout: Spotify, Tiktok, Samsung TV, Grab, Mediacorp, Stellar Ace, Dhobu Ghaut.
Amazon ‘Holiday’ (AU), 2025
Digital display and social roll out across: Spotify, Listnr, Kargo, Tiktok.
Amazon ‘Helping Aussie Businesses Grow’, 2025
Digital display and social rollout across: JCD, QMS, Meta, Linkedin.
Amazon Prime ‘Video Buff’, 2022Website header, EDM header across owned channels