Allianz Green Specs, 2023
Accessibility
The jargon-filled document makes it unfriendly to homeowners—vital stakeholders in this ecosystem and policyholders of Allianz’s home insurance products.
We made a reference and lead gen tool that’s digestible to homeowners to connect all stakeholders, whilst balancing creative, UX & accessibility requirements.
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Part of my role was advisory – working between advertising creatives and Allianz’s UX and accessibility teams to bridge the gap between form and function.
The initial creative execution was visualised true to concept – ‘blue’ prints turning green with 3D to 2D zoom changes. Forgetting the reality that architectural plans aren’t actually blue and the visual fatigue such an interface would present, it was apparent the creative vision wouldn’t meet WCAG benchmarks nor Allianz’s established accessibility requirements.
I facilitated conversations between all stakeholders to produce an execution that met creative and usability requirements.
The initial creative execution was visualised true to concept – ‘blue’ prints turning green with 3D to 2D zoom changes. Forgetting the reality that architectural plans aren’t actually blue and the visual fatigue such an interface would present, it was apparent the creative vision wouldn’t meet WCAG benchmarks nor Allianz’s established accessibility requirements.
I facilitated conversations between all stakeholders to produce an execution that met creative and usability requirements.