ALLIANZ GREEN SPECS ALLIANZ GREEN SPECS ALLIANZ GREEN SPECS
Green Specs is a collaboration between Allianz and The Green Building Council of Australia (GBCA). It exists as a jargon-filled PDF guide for industry professionals and building practioners and outlines practices to improve the sustainable performance of residential homes.
It misses the mark in communicating this information to homeowners, who are vital decision-makers in this ecosystem and one of Allianz’s largest customer segments. We brought them into the picture and made the product digestable and relavent to them.
It misses the mark in communicating this information to homeowners, who are vital decision-makers in this ecosystem and one of Allianz’s largest customer segments. We brought them into the picture and made the product digestable and relavent to them.
Balancing creative, UX & WCAG
A large part of my role was advisary – working between advertising creatives and Allianz’s UX and accessibility teams to bridge the gap between form and function.
The initial creative execution was visualised true to concept – blueprints turning green with 3D to 2D zoom changes. Forgetting the reality that architectural plans aren’t actually blue and the visual fatigue such an interface would present on different devices, it was apparent the creative vision wouldn’t meet usability benchmarks, neither would it work with Allianz’s established accessibility requirements.
A large part of my role was advisary – working between advertising creatives and Allianz’s UX and accessibility teams to bridge the gap between form and function.
The initial creative execution was visualised true to concept – blueprints turning green with 3D to 2D zoom changes. Forgetting the reality that architectural plans aren’t actually blue and the visual fatigue such an interface would present on different devices, it was apparent the creative vision wouldn’t meet usability benchmarks, neither would it work with Allianz’s established accessibility requirements.
enabled user control
To keep creative vision as well as support different cognitive retention and accessibility levels, we gave users the option to switch between Plan or Grid view, with larger viewports including a Split view for those who prefer both.
We also included Dark and Light modes to ease visual fatigue.
To keep creative vision as well as support different cognitive retention and accessibility levels, we gave users the option to switch between Plan or Grid view, with larger viewports including a Split view for those who prefer both.
We also included Dark and Light modes to ease visual fatigue.
launch stats and iteration
A month in, with 30,000+ visits, a notably high bounce rate found users weren’t moving past the landing animation that explained how the tool worked before users navigate to the actual experience.
The animation unnecessarily prioritised the explainer content over the actual interactive tool. We moved the explainer content into a collapsed panel that can be expanded as needed and had the actual tool load on landing.
Furthermore, we’d like to add utility for Allianz customers to log in, save guides and access trusted industry partners that can put their renovation plans into action. All facilitated by Allianz.
A month in, with 30,000+ visits, a notably high bounce rate found users weren’t moving past the landing animation that explained how the tool worked before users navigate to the actual experience.
The animation unnecessarily prioritised the explainer content over the actual interactive tool. We moved the explainer content into a collapsed panel that can be expanded as needed and had the actual tool load on landing.
Furthermore, we’d like to add utility for Allianz customers to log in, save guides and access trusted industry partners that can put their renovation plans into action. All facilitated by Allianz.